SONY BRAVIA XR55X90LU 55″ Smart 4K Ultra HD HDR LED TV with Google Assistant

Get the stadium experience in your front room with this Sony X90L. Its 4K Full Array LED display brings dazzling brightness and billions of vivid colours to every scene by squeezing more LEDs into the entire screen. The brain behind the operation is the Cognitive Processor XR. It analyses content and controls each zone in real time, so you see more real-world detail and texture. With XR-Motion Clarity technology, even fast-moving objects stay perfectly in focus, so you’ll have no trouble keeping up with the action. And with Acoustic Multi Audio+ technology, sound appears to come at you from where it’s happening on the screen – the roar of the crowd never sounded so good.

Good to know

– 4K X-Reality PRO technology upscales older movies into 4K – your vintage movie marathon just got more epic
– You’ll be able to see even the smallest of details in high-contrast scenes thanks to Auto HDR Tone Mapping
– Dolby Atmos uses the TV’s speakers to create virtual surround sound for that movie theatre experience
– With a 100 Hz refresh rate, gaming is silky smooth with no stuttering or screen tearing – the competition doesn’t stand a chance
– The 3-way aluminium edge stand can be adjusted to fit the size of your furniture and soundbar
– Its seamless edge bezel keeps your eyes fixed on the screen, so you won’t miss a single detail
– Google TV makes it easy to find 700,000+ TV shows and movies across your favourite streaming services
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Please note: Some apps & services (including tuner) are only available in the UK. Apps & services may be removed or no longer supported by third party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available. Some services require an account and/or subscription fee.